Concept and NarrativeInspired by the timeless charm of vintage country clubs, Greenside Collective brings a playful sense of tradition to the Fox Restaurant Concepts holiday celebration. Rooted in golf culture, classic club insignias, and a little old-school exclusivity, the identity reimagines the private club experience with a distinctly FRC personality. It’s a nod to the company’s roots in 1998, bringing everyone together for a night of camaraderie, celebration, and a few well-earned rounds off the course.